Visual Identity for The Raweekanlaya Bangkok Boutique Hotel.
Worked under Be Our Friend Studio.
The Raweekanlaya Bangkok was originally built in the late 1800’s
as the residence of the royal governess of His Majesty King Vajiravudh or Rama VI,
the sixth monarch of Siam under the house of Chakri.
The residence is also remnant of Thewet Palace, which used to be located in the area.
The idea of creating the logo is inspired from the elements in Siamese Colonial Style,
the era when the residence was built. Using ‘Naris’ typeface, created by Prince Narisara,
the royal member who a key figure in Thailand's industrial revolution during the reign of Rama V.
Entwining with the emblem of floral garland element, which in Thai culture represents the warm welcome for the guests , as the former owner of residence highly skilled in crafting them.
process of exploring ideas and sketchs/ rejected design
a study in making Thai floral garment to simplify as the emblem
Reference : http://www.thapra.lib.su.ac.th/objects/thesis/fulltext/thapra/Patana_Charoensook/Fulltext.pdf
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